Canada has ranked first place for immigration and investment. Its impeccable governance, people, immigration, and investment in Anholt-Ipsos Nation Brands Index in 2021.  The nation brand index evaluates the reputation of all the countries around the world. In 2021, they evaluated 60 countries and ran out their survey results through 60,000 interviews. In 2020, they measured the results of 50 countries through 20,000 interviews.

Countries were evaluated were based on the six categories: exports, governance, culture, people, tourism, and investment and immigration. Canada ranked first place in immigration and investment, which evaluates insights to attract immigrants, foreign workers, and international students. It also assesses how every country quality of life and business environment is perceived. Canada is also celebrated as an ideal country for its governance which effectively measures perceptions of national government capability and fairness as well as Canada’s commitment to major global issues such as peace, justice, poverty and the environment.

Canada scored the top rank for the people category too, which thoroughly evaluates the reputation of a country’s populace for friendliness, competence, and tolerance. It has maintained a stable position in the other three categories as well: exports, which values the opinions of a country’s products and services, tourism that evaluates the level of interest in visiting a country and culture, that measures global opinions of a country’s heritage and appreciation for modern culture including art and sport.

Over the years, Canada has been leading all the top three categories on the Nation Brands Index. This year, Canada secured a second position after Germany, which has maintained its first position from the last five years. Germany’s strengths lie in its exports, immigration and investment, governance, and culture.

Canada surpassed the UK which secured a second place in 2020. In 2021, the UK moved to the fifth place and Canada ranked number 1 position for its immigration and investment.